The financing round led by Catalyst Romania Fund II, which totalled EUR 2.3 million, will be used to develop and expand the largest retail media network in CEE. In addition to Catalyst Romania, the round included SeedBlink and other private investors.
Footprints AI (https://www.footprints-ai.com/) is the leader in retail media solutions, providing agencies and brands with an advanced platform for analytics, automation, and artificial intelligence to plan and execute omnichannel advertising campaigns. The platform enables precise audience targeting in stores and online, campaign optimization, and real-time impact analysis at the product and store level.
Catalyst Romania (www.catalystromania.com) is a pioneer in private equity and venture capital investments in Romania by launching the country’s first dedicated fund in 2012, financed through the JEREMIE initiative and then, in the end of 2020, launching its second-generation fund, Catalyst Romania Fund II. The Catalyst Romania funds focus on providing early growth capital to young technology and tech-enabled companies from Romania and Eastern Europe, having potential to become leaders in the CEE region, or to reach a global presence and success.
Catalyst Romania Fund II is VC fund managed by Catalyst II GP, both companies being organized under Luxembourg laws and acting as an alternative investment fund and respectively as an alternative investment fund manager.
This matter was managed by an SAA team led by Partner and Head of Venture Capital, Cristina Man, which also included Associate Cezara Mitea and Managing Associate Anca Ulea in the Employment group.
For any other information on this, please feel free to contact Delia Bijnea (Head of Marketing and Communications) at DBijnea@saa.ro.
