Counsel
Elena is a Counsel specialized in all TMT sectors, with a particular focus on Intellectual Property, Data Protection, Gaming, Gambling and Advertising.
With over 12 years of experience as a lawyer, she has represented clients operating in various industries, covering the full array of IP related services, including advice on patentability, utility models, work inventions, trademark and branding strategies, as well as designs, copyright and domain names.
Elena has tackled data privacy related matters since 2015 and throughout the years has deepened her knowledge and experience, becoming a specialist in this legal area. She has assisted clients with GDPR data mapping audits, offering support in implementation of compliance measures, advice and representation services in data breach cases, as well holding specialised data privacy trainings for clients operating in various sectors. Elena has been highly involved in various legal tech endeavours and has even won the Special Focus award at the first Legal Global Hackathon where she and her team created a GDPR compliance platform.
Given her life-long passion for Technology inspired by her inventor father, her vast experience with IT service agreements, software development and licensing agreements, as well as her involvement in high profile tech and IP asset transactions, Elena has become one of Romania’s go-to tech lawyers.
One of the more special focuses that need mentioning is the Gaming sector, where Elena has been highly active in the past couple of years, assisting game studios, as well as publishers, developing a close relationship with the Romanian Game Developers Association (RGDA) and speaking at various gaming events, including Dev.Play.
Elena is also specialised in Gambling, representing clients in front of the Romanian Gambling Office (ONJN) for obtaining and renewing gambling licences, as well as offering day-to-day regulatory advice to one of the largest Romanian gambling operators. She also regularly holds specialised gambling trainings offering clients a fresh, market-oriented approach to regulatory matters.
Advertising is one of Elena’s specialities and she is constantly offering legal advice to various brands, PR agencies and well-known Romanian influencers. Her expertise includes revising both offline and digital campaign materials, revising and negotiating advertising and marketing agreements, offering insight on the technical specifics of social media marketing services, as well as SEO and PPC services, whilst carefully observing inherent data privacy implications.
Elena is highly involved in the development processes of several Legal Tech solutions aiming at ensuring clients’ compliance with specific regulatory concerns, as well as platforms dedicated to legal professionals targeting the improvement of lawyers’ productivity by eliminating unnecessary grunt work.
She has graduated from the Faculty of Law, University of Bucharest, is a member of the Bucharest Bar since 2011 and is an industrial property counsellor specialized in Trademarks and Geographical Indications (certified by the State Office for Inventions and Trademarks) and official representative of the European Office for Intellectual Property) with her specialization in Trademarks and Geographical Indications.
Elena has been a member of the Bucharest Bar since 2011.
LANGUAGES
Romanian – Spanish – French – English
EDUCATION
2012 – Masters degree in Banking, Insurance Law, Business Law, Stock market, Taxation procedures and techniques (LL.M.)
Nicolae Titulescu University, Bucharest
2011 – Masters degree in Private Law (LL.M.)
Law faculty, University of Bucharest
2010 – Bachelor degree (LL.B.)
Law faculty University of Bucharest
REPRESENTATIVE EXPERIENCE:
- Advised an important Romanian company in the beverage industry on matters regarding conflicts between trademarks and internet domains.
- Advised an international confectionery producer on matters regarding trademark and design counterfeiting.
- Advised an important Romanian PR agency in matters regarding trademark, copyright and data protection issues.
- Advised an important Romanian company in the food industry on various commercial and IP related issues, including managing its trademark portfolio and the registration of a European Geographical Indication.
- Advised a Romanian artistic representation company in various trademark and copyright issues, including drafting agreements for Romanian artists.
- Advised a Romanian IT start-up in matters regarding software patenting, copyright and trademark registration.
